INFORMS

Marketing Science

(ISSN 1526-548X)

Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology. Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models.

Advertising

Consumer choice modeling

Interactions between manufacturers and retailers

Market research

Pricing decisions

Purchase behavior

Revenue forecasting