Social Marketing Quarterly

(ISSN 1539-4093)

Aims and Scope

The goal of Social Marketing Quarterly is to advance the science and practice of social marketing. SMQ provides a forum for people in various disciplines to explore and share relevant theory, research and evaluation findings, innovative methods, and effective practices in the use of social marketing to bring about behavior change to benefit individuals, communities, and the larger society. SMQ publishes research/evaluation studies, case studies, editorials, commentaries, and book reviews relevant to social marketing worldwide on a wide range of topics, including physical and mental health, environment, safety, well-being, and other social issues. Social marketing focuses on behavior change for social good, thus its scope covers more than communication-only or social media approaches.


70 punktów

Dyscypliny naukowe:

  • nauki o zarządzaniu i jakości
  • stosunki międzynaropdowe