Emerald

Qualitative Market Research

(ISSN 1758-7646)

Aims & scope

This journal publishes high quality research papers that both inform and challenge our awareness of the dichotomy of practices and principals in research in an analytical and practical way.

As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.

QMR welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to: consumer behaviour, online marketing, marketing strategy, services and social marketing.

I have been fortunate enough to publish in the journal (QMR) several times and I read it rigorously, always finding something new and interesting. It is THE source for such research and there is simply nothing better. - Russell Belk, Kraft Foods Canada Chair in Marketing, York University, Canada