Emerald

Journal Of Social Marketing

(ISSN 2042-6771)

Aims & scope

A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

This journal publishes research across a wide array of health, environment and social issues in any of the following areas:

• Conceptual social marketing studies

• Social marketing theory development

• Literature reviews examining the social marketing evidence base

• Evaluation of social marketing programs/interventions

• Formative research and consumer/market insight studies

• Segmentation studies

• Studies evaluating and/or experimenting with any aspect of the social marketing mix

• Behaviour change studies

• Downstream/midstream/upstream social marketing programs/interventions