Emerald

Journal Of Business & Industrial Marketing

(ISSN 2052-1189)

Aims & scope

Contributors to the journal must not only present new theories or ideas, but also back them up with research.

The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets

From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large.

Coverage

• Competition and cooperation

• Networks in business markets

• Buyer behaviour – purchasing and supply management

• Managing product offerings

• New product development and innovation

• Networks in business markets

• Distribution and routes to market

• Market and customer communication

Customer relationship management

Sales and key account management

Organizing for global markets