Emerald

Journal Of Consumer Marketing

(ISSN 2052-1200)

Aims & scope

Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice

"Addressing contemporary and emergent issues in the field of marketing, JCM focuses on publishing articles that blend rigorous consumer research with an understanding of practical issues and challenges facing marketing managers. As an applied discipline, marketing looks to its leading journals to blend theory and practice, thereby offering significant benefits to both - this is where JCM stands out and achieves impact."

- Mark D. Uncles, The University of New South Wales.