SAGE

Journal Of Advertising Education

(ISSN 2516-1873)

Since its founding in 1996 by the Advertising Division of the Association for Education in Journalism and Mass Communication, the Journal of Advertising Education has served as the focal point for peer-reviewed scholarship, technique expositions, and commentary on advertising curriculum and classroom practice.

Featured topics include:

• accreditation

• agency practice

• assessment

• campaigns

• classroom practice

• creativity

• diversity

• employment

• ethics

• integrated marketing communication

• international advertising

• learning theory

• social media

• team teaching and learning

• technology